Speaking the Language: A Plain-English Glossary of Digital Marketing Terms for Business Owners
The digital world is full of acronyms and buzzwords that can make even the savviest business owner in the Tri-Cities feel out of the loop. But here’s the truth: these aren't just fancy tech words; they are the tools that drive revenue to your door. You don't need to be a computer scientist to succeed today, but you do need to understand the basic mechanics of how your customers find you. Your Digital Cheat Sheet Below is a glossary of the most common terms we use to build yo
SEEN MKTG
5 min read
The Silent Leak: Why Your "Good Enough" Online Presence is Costing You Sales
Imagine walking into a restaurant in Johnson City. The food smells great, but the front door handle is loose, a lightbulb is flickering in the hallway, and there’s a "Cash Only" sign taped to the register that looks like it’s been there since 1999. You might still eat there, but you hesitate. You wonder, "If they don't take care of the front door, do they take care of the kitchen?" Your online presence works the exact same way. Most business owners I meet in the Tri-Cities te
SEEN MKTG
3 min read
The "Busy Trap": Why Posting More Isn't Getting You More Customers
Let me guess the scenario. It’s 7:00 PM on a Thursday. You’ve just finished a twelve-hour day managing your crew, dealing with a supplier issue in Tazewell, and actually doing the work you get paid for. You sit down, tired, and then that sinking feeling hits you: "I haven't posted on the business Facebook page in two weeks." So, out of guilt, you find a blurry photo of your shop floor or share a generic motivational quote, hit "post," and hope for the best. You get three like
SEEN MKTG
3 min read
